Having a blog or a
website can be the first on the search engine result pages is to be a
pride for managers. but what is SEO or search engine optimization it?
Search Engine Optimization is the process of improving the
organic ranking of a website with leading search engines. The two
main factors considered by search engines when ranking websites are
the placement of keywords in unique content on the site and the
number of links to a website. Other important factors include link
quality, internal site linking structure and the site's age.
1. Content Optimization
Unique content, well-written and
optimized content is critical to search engine marketing success.
keep informative and highly relevant content for your target audience
while maintaining keyword densities and page lengths that satisfy the
rules of search engine algorithms.
2. Internal Linking Structure
Optimization
Developing a clear, easy-to-follow
internal linking structure allows search engines to quickly find the
internal links on your page. This maximizes the value from your
link-building campaign.
3. Meta Data Optimization
Meta tags and descriptions work in
conjunction with website content to boost rankings for selected
keywords on a page.
4. HTML Code Optimization
we must ensure that the coding on
our website is free from errors which can impact our rankings.
5. URL Optimization
Having the proper URLs will make
your page friendlier to search engines. ensure that your site is
using the best URLs possible.
6. Sitemap Building and Submitting to
Search Engines
sitemaps allow search engines to
find your content more easily. We also submit these sitemaps to
search engines.
7. Website Design Optimization
Graphics and layout impact your
site’s SEO potential along with creating a pleasing visual look for
visitors.
8. Link Building
Link building is the process of
gaining high-quality inbound links pointing to your website. This is
an important practice because search engines use link popularity --
the measure of the quality and quantity of links pointing to a site
-- as a crucial external factor in ranking. However, not all links
are equal. For example, to indentify quality links and determine an
individual page’s value, Google uses an algorithm called PageRank.
Along with analyzing the number of links to a website, PageRank also
considers the quality of the page that links to a website. Some
effective link building strategies include article writing and
submissions, blog writing, social bookmarking, social media profile
creations, and link baiting.
more information with submit express
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